YahooCanada

Yahoo! Inc. (NASDAQ: YHOO) is an American global Internet services company.
It operates an Internet portal and provides a full range of products and services
including a search engine, the Yahoo! Directory and Yahoo! Mail.

It was founded by Stanford graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. The company is headquartered in Sunnyvale, California.

According to Web trends companies among others Alexa Internet and Netcraft, Yahoo! has been the most visited website on the Internet today with more than 412 million unique users. The global network of Yahoo! websites received 3.4 billion page views per day on average as of October 2005. In November 2006 Yahoo has been battling with MySpace for the top U.S. visited website online.

Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services in the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.

Yahoo launched its new Internet advertisement sales system on February 5, 2007 called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization -- to earn more from the ads it shows.